Google Ads, formerly known as Google Adwords, is a marketing tool that utilizes Google’s popularity and influence amongst its users to promote your brand through strategic algorithms and search patterns. When a user goes to Google and types in a keyword or phrase, Google Ads will find relevant results that match the needs and search habits of the user. If the keyword warrants a product listing, you may see them appear at the top of the page, before highlighted or sponsored posts, as well as side page ads to accommodate the search results.
What Are Google Ads?
Google Ads, as mentioned before, are Google's an advertising and marketing tool that is available at your disposal. Once you pay a fee to take out an ad on Google Ads, Google will use its reach to promote your ad to millions of potential clients, which can lead to more clicks on your promos, more traffic to your website, and overall, more visibility to your brand. It will also show localized search results that enable the user to find more relevant results within their proximity.
Google Ads provides a unique service of product listings, classified in the shopping section of Google, that allows users to see visuals and inventory of products that they are using Google to search for. For example, one user could go to the search engine and type in a phrase such as, ‘black running shoes’ to which Google would use its algorithms to pull up a list of nearby stores that have black running shoes, in various brands, in their inventory. This is called a product listing and has become a new way of quick shopping.
PPC, or pay-per-click, is a method that Google Ads uses when you take out an ad to calculate how successful your ad was monetary. When Google publishes your ad as a PPC ad, you will receive a small financial return on every click the ad received through organic searches. Organic searches refer to any search made through natural habits that weren't computer-generated. Google will also take out a supplement of every click, but it is a quick way to manage your ads and see which ones gain more clicks and traction than others. We typically see promo banners receiving the most clicks, especially for holiday promotions, retailers, and more.
Sponsored and Highlighted Posts
Sponsored and highlighted posts appear on the search results page when a keyword or phrase is typed into Google and searched. Any relevant pages or websites that have paid to be sponsored or highlighted will appear at the top of the page and take up some of the first hits relevant to the topic. The actual list of search results will begin around one-third of the page, after the sponsored and highlighted posts. These posts are intended to give users more direct choices that best suit their needs and can make your brand or website appear more reliable if ranked closer to the top of the page and highlighted.