Lead Generation Websites
Lead generation websites are designed to generate more traffic to your company through an alternative website with the sole purpose of converting interest in your brand into new and actual clients, or leads. Lead generation websites work in conjunction with your main website and other forms of contact to branch out and generate more leads through various outlets and reach clients across platforms.
What are Lead Generation Websites?
Lead generation websites are quite simple to understand and work like any other website but with the main intention of drawing in more clients, or leads, to engage with your brand directly. This can be done by adding contact forms that allow clients to email you directly, as well as advertising contact phone numbers that give clients the option to read a bit about your company, understand your business, and give you a direct call. When built correctly, lead generation websites can easily help your clients contact you quicker and obtain your services faster.
Converting New Leads
One of the main purposes of a lead generation website is to convert new leads to your business. This can be done a number of ways but is generally measured by the interaction or ‘conversion’ of a new client to your business through one of your lead generation platforms and in this case, a lead generation website. A lead generation website compiles important information through texts and resources that are readily available on a webpage and allow clients to interact with you directly with greater ease. You’ll want to consider posting phone numbers, contact forms, and offering as much information as possible in one place so that your potential interest turns into a successful new lead.
Keyword research is crucial in converting new leads through your lead generation website. Without adequate keyword research, your website can easily get lost among the rest in the search results and fail to drive traffic to your website. Keyword research allows you to directly connect with your clients using popular words that relate to your niche, brand, and services. For example, a client looking for a plumbing service in Bixby may go to a search engine type in keywords and phrases such as, “Affordable Plumber in Bixby.” When these keywords are then used in your lead generation page’s content, your site will then be more reachable to the appropriate audience.
Niche and Relevance
When you decide to invest in a lead generation website, you need to consider narrowing and defining your niche so that clients can better find your services with particular keywords. Using general terms such as ‘contractor’ instead of ‘concrete contractor’ can bury your services with other potential competitors in the area. Clients aren’t looking to scroll through pages of search results to find what they’re looking for, so it’s better to make sure they can see your services instantly and quickly. The best way to do this? By refining your niche, building on it, and ensuring its relevance to your specific keywords through keyword research.