Social Media Ads
Social media ads are an innovative and modern way to adopt social media into your branding and marketing techniques. Social media ads have the power to reach broader audiences and connect your brand with new interests that may have otherwise not found your products and services. With social media ads, you can customize the appearance of the ads and promote specific products or just your brand itself and receive more feedback than you would if you hadn't integrated social media ads into your marketing.
Social Media Platforms
Some of the most popular social media platforms that we find most successful for promoting brands include Facebook, Instagram, Twitter, and YouTube. Each of these platforms offers something unique and different from the rest and utilize different methods of marketing to reach the audiences. Facebook, for example, supplements an endless timeline and greater network connections that can promote your brand through various ads and sponsored ads. Instagram and Twitter both allow for visuals, graphics, videos, and short text to promote brands and ads. YouTube, then, allows for longer videos and adverts to convey a story or message to reach your clients through similar content.
So, what makes using social media so much better than other forms of traditional online marketing? There is also the benefit of using free tools. Most of the social media platforms that we just mentioned require no membership fee, only an account to sign up. This means that your company or brand can create company accounts to promote their products and post ads for free as any other individual or brand would. These are considered free tools. They’re a great way to utilize the resources you have on hand without spending too much extra money to promote your brand, so you can instead save your resources for ad campaigns that are also run on the social media platforms.
Paid social refers to the ads run on social media platforms that require paying a fee to supplement the promotion of the ad. These ads are usually displayed through algorithms so they appear to the right audiences based on location and previous search history and interests. Paid social campaigns and ads allow you to reignite interest in your potential audience with a simple ad that is displayed on their timeline, on the sides of their homepages, and through sponsored ads that appear elsewhere in their social media feed.
One of the main benefits of using social media to your advantage when it comes to marketing is that you can utilize the free tools to solidify your brand’s presence on the platform and use paid social ads to promote its products and services even further. Using social media enables you to expand your reach to a broader target audience that may otherwise not interact with you through traditional marketing outlets, such as email marketing or a lead generation page. Broadening your reach on your target audience increases your chances of converting new leads and enhancing your website traffic.