A website refresh is the process of updating and making your website more responsive and user-friendly on various devices, such as mobile, tablet, and desktop. Website refreshes are a great way to revamp the appearance of your website and upgrade your content so that it is more relevant and comprehensive to your audiences. Website refreshes are intended to make your website more compatible up-to-date.
Redesigning or Refreshing?
If you’re wondering whether it’s better to redesign or refresh your website, we have answers for you! Redesigning your website simply refers to changing the outline, template, and skeleton of the webpage. Refreshing it, however, refers to the content itself, how it functions, and the kind of information it offers. Refreshing your website also updates the code associated with your content so that it is more accessible with whatever device your clients choose to access it from.
Updating Your Branding
Updating your branding is one of the main reasons that you may want to consider refreshing your website. If your brand or company has decided on a new logo or new colors, this is something that you’ll want to incorporate into your website refresh so that clients are made aware of such changes. Other things you’ll want to include can be new mottos, graphics, and contact information, all of which make it easier for clients to get in touch with you or recognize your brand instantly. If you need assistance in updating your branding across your platforms, we can assist in implementing and integrating your new branding system onto your website, lead generation websites, and social media platforms.
When it comes to a website refresh, it's all about the user experience. The user experience refers to how clients can access and utilize your website, finding the information they need and conveniently interacting with your brand. If your website doesn't provide sufficient user experience, such as webpage or graphics not loading on mobile or clouding the rest of the page, this could lead to negative user experience and prevent a client from returning to your website or engaging with you like they would have liked to. You’ll need to understand how many users access your website from different devices so that you can accommodate your page for those devices to create a better user experience.
Lastly, you'll want to consider refreshing your webpage if your content is no longer relevant or out of date. Updating your content ensures that clients rely on your website for current information. This includes anything from recent blog posts, updated price lists (if any) and graphics that detail your current products, services, team members, and more. Updating your content will keep clients coming back for more website visits and can generate more traffic in the long run, mostly because your website is active and trusted with current information. It serves as the starting point for any interaction or engagement between your audience and new conversions.